Content Strategy for Purpose-Driven Brands

Reach your audience. Build trust.
Do more with less effort.

What is your brand?

You’ve built your products and services for the health-conscious and/or planet-conscious consumer.

Your company is unique in its industry because it goes above and beyond.

It could be a service, food or beverage, beauty-related, furniture, supplement, or even agriculture-related.

You want your products or services to be part of making the world a better place.

Who is your customer?

Your customers value real, ethically sourced, sustainably grown, non-toxic ingredients. They’re conscious consumers who expect quality.

They care where and how they are produced. They care about the health of their families.

They will pay more for a higher-quality product or service that aligns with their values. And they want to know you care about the same things they do. That’s why clear messaging is so important!

You know your customers are dogged researchers, so you must be sure your blog or sales copy is accurate.

They are on the lookout for green-washing. They know their ingredients. Once you earn their trust, they will be super loyal. You’re marketing has to get them over that hump.

Did you know?

  • 66% of U.S. consumers (and 80% of those 18-34) are willing to pay more for sustainable products.

  • But… 78% of those surveyed don’t know how to figure out if a company is truly environmentally friendly. That’s why clear messaging is so important!

  • 68% of consumers want skincare products made with clean ingredients.

Do you speak your customer’s language?

Is your website performing like you had hoped? Or is it too complicated or cluttered?

Are you having a hard time explaining technical things to your customers?

Did you read somewhere along the way that blogging was a good idea, but now you can’t keep up?

Maybe you’re not a good writer. Or maybe writing is taking time away from the things you really need to be doing – like running your business! Maybe you don’t even like writing!

Your goals can be realized!

Do you want to grow your online presence, but just don’t have the time to do it? There aren’t enough hours in the day, right?

You want to get your message out there but you’re not sure what the best way to do it is. Email marketing? Social media posts? A blog? Fix your website? Focus on SEO? (What in the world is SEO anyway?)

You want to level up your marketing strategy and need guidance.

If so, you’ve come to the right place!

Do you have these vital elements for a thriving business?

Simplified website copy.

Can your customers understand your website? Too often technical words or industry jargon turn away the very people you’re trying to attract!

Most customers want to be able to scan your website, and quickly get the information they need to make their decision. If they can’t get it in a few seconds, they’ll go elsewhere.

According to Boomerang, “Copy that is understandable to 3rd-graders gets 36% more responses.”

Effective email campaigns. Customers want you to speak to them like you know them. Emails need clear calls-to-action that drive conversions.

Good SEO. High-quality SEO-optimized websites boost website traffic. They generate better leads. They help in increasing brand awareness. They build brand loyalty.

A dynamic blog. Blogs drive traffic to you! High-quality SEO-optimized blog content can establish you as an authority in your sector. They help you stand out in the marketplace.

Blogs also build trust with your customers and differentiate you from your competition.

So here’s what I do to get you to the next level…

  • Provide you with SEO-optimized copy – every time. This increases your online visibility, generates leads for free, and increases your authority in your industry.

  • Save you time from having to come up with click-worthy blog content so you can focus on what you’re good at – your business.

  • Improve your Google ranking through SEO-optimized content.

  • Do a comprehensive audit of your website to see where it’s succeeding and where it can be improved.

  • Update outdated website content to meet you where your business is today.

  • Add a blog to your content offerings so that you can rank higher in Google.

  • Improve your sales emails to better speak your customer’s language.

  • Provide you with royalty-free images and SEO-optimized alt text for them so they perform for you.

Services / Rates

  • Comprehensive analysis of a current website for content clarity, brand messaging, continuity, and SEO-optimization. Complete report.

    $375

  • Comprehensive analysis of a current website for content functionality, user experience, accessibility, and SEO-optimization. Complete report.

    $495

  • Comprehensive analysis and assessment of a current website for Content (clarity, brand message, continuity, SEO) + User Experience (functionality, ease of use, accessibility). Complete report.

    $800

  • Copywritten, SEO-optimized, 800-1,000 word blogs.

    $200

  • Copywritten, SEO-optimized, 800-1,000 word page

    $300

  • Depending on the price and complexity of the product

    $50-$150

Recent work

Why work with me?

I will think about your brand holistically.

I approach copy with the customer in mind. When I know your customer, I can speak their language. I can meet their needs. I can know what they need to hear.

Ultimately, your brand exists because of your clients and customers. So speaking to them where they are is important.

I’ve have been building stories, developing brands, launching startups, and helping small businesses increase their revenue since 2016.

I would love to help your business grow, too!